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Kalí Taí is a naming and rebranding proposal for an artisan jewelry brand inspired by Costa Rican nature.
The name comes from the Cabécar language and means “rainfall”, evoking flow, origin and connection with the landscape. The visual identity develops an organic and warm system aligned with the brand’s handcrafted proposal.

Inspiración:
Logotipo oficial
Retícula
bocetación
LOGOS ALTERNATIVOS
pALETA CRÓMATICA
tipografías
aplicaciones
Estilo fotográfico
Patrones
Assets
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