About me
A full-service advertising designer with experience in agencies, her own brands, and freelance projects. She has a proven ability to adapt to multiple areas of design: from creating visual identities to producing audiovisual content, motion graphics, promotional campaigns, and digital pieces. She is an organized professional with a creative approach and the skills to lead processes from start to finish.
On a personal level, I always have a playlist ready, a cat nearby, and a desire to try a new dish.
Work experience
2019-2023
2023-2025
Bachelor's Degree in Advertising Design
Véritas University
Freelance
Designer and Brand Coordinator
Reason Agency
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Responsible for the visual design and creative coordination of integrated campaigns across ATL, BTL, and digital channels.
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Development of interactive interfaces and real-time visual assets aimed at enhancing user experience and audience engagement.
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Creation of dynamic motion pieces and visual storytelling content for digital platforms, reinforcing brand identity and online presence.
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Development of corporate presentations in Keynote and PowerPoint, aligned with brand guidelines and established visual systems.
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Adaptation of design materials to diverse channels and formats, ensuring brand consistency and visual coherence.
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Collaboration with multidisciplinary teams in the implementation of innovative UX/UI and experiential marketing design solutions.
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Supervision of production and on-site brand execution during live events.
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Management of timelines, creative workflows, and post-event reporting.
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Proven ability to adapt design strategies and materials to global markets while maintaining cultural relevance and visual brand consistency.
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Brand Experience: Rexona, Dove, Lizano, Saba, Sedal, Takis, Marinela, Unilever, Bimbo, among others.
