User-centered digital experiences designed through research, wireframes and interactive prototypes, focusing on clarity, usability and responsive interfaces.
Problem Statement
Airport websites often present large amounts of information in a disorganized and difficult-to-navigate way.
For passengers, who are frequently under time pressure and stress, finding key information such as flights, services, or airport processes can become confusing and frustrating.
This highlights the need for a digital platform that allows users to access relevant information quickly, clearly, and efficiently, improving the overall travel experience.
buyer persona
National user
Daniela Morales
35 years old
Profile
A Costa Rican professional who occasionally travels for work or leisure. She relies heavily on digital tools to organize her activities and stay connected.
Behavior
• Enjoys documenting her travels and sharing them on social media.
• Dislikes wasting time searching for information.
• Relies on digital platforms to stay informed and organized.
Needs
• Quick access to flight and airport information.
• Clear navigation without unnecessary steps.
• Reliable information before, during, and after traveling.
International user
Jake Brown
30 years
Profile
International traveler with a flexible lifestyle who documents his experiences while exploring new destinations.
Behavior
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He travels frequently and documents his experiences.
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She uses digital platforms to plan her trips.
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He gets frustrated when there are communication problems or unclear information.
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You need to quickly understand how airport services work.
Needs
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Easily understand airport processes even if you are not familiar with the place.
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Access clear information about services, transportation and navigation within the airport.
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Reduce uncertainty and stress during the travel process.
Insights
1)
Passengers need quick access to clear information during their travel process, especially in stressful or time-pressured contexts.
2)
Airport websites often present large volumes of information without a clear structure, making it difficult for the user to navigate.
3)
A clear and accessible information architecture can reduce uncertainty and significantly improve the passenger experience.
Low-fidelity wireframes
High-fidelity wireframes
