At Picnic 2025, Lizano presented a specially designed activation to showcase its new licheladas, one of the brand's most recent innovations. The space was designed to connect with a young audience, combining a fresh and dynamic atmosphere with experiences that invited visitors to try the product and enjoy it within the vibrant spirit of the festival.
Work done at Reason Agency
Licheladas:
Lizano Licheladas arrived at Picnic to refresh the public with a unique twist: Lizano sauce, lemon, and salt frosting or tajine ready to liven up any drink.
At Bocha Lizano, attendees brought their favorite drinks and transformed them into an authentic, flavorful experience.
Mounting:
The stand was designed as an open and vibrant space, with an imposing Lizano Bowling ball at its center, a grass floor, and shades of green that reinforced the brand's essence. The experience was completed with a lounge area for relaxation and the Lichepon dynamic, where attendees could play, have fun, and take home exclusive promotional items.
Bocha:
uniforms:
Promotionals:
