As part of the partnership with Feid, Sedal designed an experiential booth that combined style and fun. A hairstyling station was open to the public, where attendees could experience a transformation with the brand. To complement the experience, cotton candy and popcorn were offered, creating a welcoming, youthful, and energetic atmosphere. The entire space was decorated with Ferxxo's official branding, applied in different formats and elements, allowing for an authentic connection with the artist's essence and reinforcing Sedal's presence at the event.
Work done at Reason Agency
Dynamic:
The event featured a hairstyling station open to the public, where attendees could experience fresh, modern looks with Sedal, while also enjoying cotton candy and popcorn for a more complete and fun experience.
Mounting:
The event featured a hairstyling station open to the public, where attendees could experience fresh, modern looks with Sedal, while also enjoying cotton candy and popcorn for a more complete and fun experience.
