The Rexona Cup established itself as an innovative platform to promote and raise awareness of women's soccer in Costa Rica, connecting with thousands of people through a 360-degree approach. The free-to-play tournament integrated on-field activations, digital presence, television coverage, and strategic branding, positioning the brand as a key ally of women's sport. More than a championship, the Cup was an experience that united communities, generated media conversation, and reinforced Rexona's commitment to talent, passion, and boundless movement.
Work done at Reason Agency
opening
The Rexona Cup kicked off with a free uniform distribution event, the first official match, and a branded pitch, bringing together teams from across the country and reinforcing the commitment to women's soccer, bringing together more than 300 girls for the tournament.
uniforms:
Branding courts:
media tour:
A strategic media tour was coordinated with key appearances on programs such as Teletica's Acerquémonos, complemented by press releases to amplify the tournament's reach.
atl:
Digital content was developed to promote the registration phase, in coordination with Rexona's digital agency, ensuring social media presence and publicity for the tournament.
pR:
More than 70 press releases were generated in national media, achieving coverage before, during and after the tournament, which amplified the impact and visibility of the Rexona Cup.
Grand finale:
mounting:
certificates:
