This graduation project focused on the rebranding of Juan Santamaría International Airport, one of the country's most iconic institutions. The proposal is based on the idea of positioning the airport as an extension of the national brand, using the scarlet macaw, an icon of our biodiversity, as its main symbol. The project included the creation of a complete visual identity, signage design for the entire airport, a website proposal to enhance the user experience, and below-the-line (BTL) materials designed for activation within the airport.